You must deliver marketable goods

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Late-1914, an aspiring young writer named Max Fedder sent a copy of his manuscript, "A Journal of One Who Is to Die," to Jack London, the author responsible for such works as The Call of the Wild, White Fang, and, most relevantly, Martin Eden — the bleak story of a young man battling to become a writer.

The brutally honest response he received can be seen below.

(Source: No Mentor but Myself: Jack London on Writing and Writers; Image: Jack London, via Answers.)

Oakland, Calif.

Oct. 26, 1914

Dear Max Fedder:

In reply to yours of recent date undated, and returning herewith your Manuscript. First of all, let me tell you that as a psychologist and as one who has been through the mill, I enjoyed your story for its psy­chology and point of view. Honestly and frankly, I did not enjoy it for its literary charm or value. In the first place, it has little literary value and practically no literary charm. Merely because you have got some­thing to say that may be of interest to others does not free you from making all due effort to express that something in the best possible medium and form. Medium and form you have utterly neglected.

Anent the foregoing paragraph, what is to be expected of any lad of twenty, without practice, in knowledge of medium and form? Heavens on earth, boy, it would take you five years to serve your apprenticeship and become a skilled blacksmith. Will you dare to say that you have spent, not five years, but as much as five months of unimpeachable, unremitting toil in trying to learn the artisan's tools of a professional writer who can sell his stuff to the magazines and receive hard cash for same? Of course you cannot; you have not done it: And yet, you should be able to reason on the face of it that the only explanation for the fact that successful writers receive such large fortunes is because very few who desire to write become successful writers. If it takes five years work to become a skilled blacksmith, how many years of work intensi­fied into nineteen hours a day, so that one year counts for five-how many years of such work, studying medium and form, art and artisan­ship, do you think a man, with native talent and something to say, required in order to reach a place in the world of letters where he received a thousand dollars cash iron money per week?

I think you get the drift of the point I am trying to make. If a fellow harnesses himself to a star of $1000 week, he has to work proportion­ately harder than if he harnesses himself to a little glowworm of $20.00 a week. The only reason there are more successful blacksmiths in the world than successful writers, is that it is much easier, and requires far less hard work to become a successful blacksmith than does it to become a successful writer.

It cannot be possible that you, at twenty, should have done the work at writing that would merit you success at writing. You have not begun your apprenticeship yet. The proof of it is the fact that you dared to write this manuscript, "A Journal of One Who Is to Die." Had you made any sort of study of what is published in the magazines you would have found that your short story was of the sort that never was published in the magazines. If you are going to write for success and money, you must deliver to the market marketable goods. Your short story is not marketable goods, and had you taken half a dozen evenings off and gone into a free reading room and read all the stories published in the current magazines, you would have learned in advance that your short story was not marketable goods.

Dear lad, I'm talking to you straight from the shoulder. Remember one very important thing: Your ennui of twenty, is your ennui of twen­ty. You will have various other and complicated ennuis before you die. I tell you this, who have been through the ennui of sixteen as well as the ennui of twenty; and the boredom, and the blaseness, and utter wretchedness of the ennui of twenty-five, and of thirty. And I yet live, am growing fat, am very happy, and laugh a large portion of my wak­ing hours. You see, the disease has progressed so much further with me than with you that I, as a battle-scarred survivor of the disease, look upon your symptoms as merely the preliminary adolescent symptoms. Again, let me tell you that I know them, that I had them, and just as I had much worse afterward of the same sort, so much worse is in store for you. In the meantime, if you want to succeed at a well-paid game, prepare yourself to do the work.

There's only one way to make a beginning, and that is to begin; and begin with hard work, and patience, prepared for all the disappoint­ments that were Martin Eden's before he succeeded—which were mine before I succeeded—because I merely appended to my fictional character, Martin Eden, my own experiences in the writing game.

Any time you are out here in California, I should be glad to have you come to visit me on the ranch. I can meet you to the last limit of brass tacks, and hammer some facts of life into you that possibly so far have escaped your own experience.

Sincerely yours,

Jack London